Taco Bell Canada decided to run an experiential marketing campaign to promote the launch of the new Steak Doubledilla. The campaign allows 4 individuals (one person and three of their friends) to go on a ‘SteakCation’ on 17th October. This consists of staying overnight at Airbnb ‘…playing games, watching TV, and of course, eating plenty of Steak Doubledillas.’ -Airbnb
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