Fox Business posted an article which speaks on Snapchat using guerrilla marketing to promote their new Snapchat Spectacles. The spectacles were originally known as ‘Google Glasses’ before it was bought from Google by Snapchat. Snapchat were able to do what Google was unable to do with the help of Guerrilla Marketing. They have managed to make the Spectacles popular, and have garnered a huge number of sales. This success story highlights how effective Guerrilla marketing can be when done properly.
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Google made a lot of noise when it announced Google Glass at its developers conference in 2012. For its first demonstration, it had various extreme-sports athletes wear the head-mounted device while on a live Google Hangout video chat with Google co-founder Sergey Brin, and it had the tech world buzzing with anticipation. But within two years of launching the product, Google shut down Glass.
Conversely, Snapchat parent company Snap has used guerrilla marketing tactics to generate strong interest in its Spectacles — a pair of sunglasses that double as a camera linked to Snapchat. The company randomly drops a giant vending machine in a city, and people line up for hours to get their hands on the $130 device. Others have spent well over the retail price to buy a secondhand pair online.
Snap has done what the Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) company could not. It has made it cool to wear technology on your face. While Snap hasn’t released any numbers about Spectacles sales, the above-retail pricing on eBay and lines at the vending machines indicates that they’re popular.
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