Pop-Up Shop with a difference – IKEA’s Dining Club
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This week, IKEA opened a pop-up shop dedicated to dining with friends and family. However, IKEA did not just supply chefs- it allowed members of the public to cook and entertain their guests. This simple but genius way of showcasing the Swedish furniture retailer’s newest kitchen and dining room designs allows takes aspirational marketing to a new level. By immersing the public in an exclusive yet comforting experience, IKEA was able to display their products whilst reinforcing their stylish and functional brand message.
