BACKGROUND
Thank you for reading this post, don't forget to subscribe!Allant’s client is a regional office for the nation’s leading provider of cable services offering a variety of entertainment, information and communication services to residential and commercial customers. The client’s cable systems provide video, high-speed internet and phone services. One of the most successful marketing tactics for this client is to identify physical addresses close to service availability and contact them directly through direct mail and direct sales contacts.
CHALLENGE
– Identify “missing” or “unknown” addresses in one of the region’s most data challenged cities
– Identify duplicates and invalid addresses within the client’s file
– Improves marketing campaign effectiveness for target channels
APPROACH
Strengthen the quality of identifiable addresses and directly impact the bottom line
– Process the client’s file to obtain address standardisation and identify duplicate records (discovered over 20,500 duplicates and over 81,000 undeliverable or potentially undeliverable records)
– Utilise saturation data to discover missing/dark addresses (identified almost 19,000 additional addresses)
RESULTS
– Duplicates discovered 11,978 Addresses (3.2% Improvement)
– Undeliverable identified 81,109 Addresses (21.4% Improvement)
– New Uncaptured 18,986 Dark Addresses (5% Improvement)
– Total Improvement 112,073 Record (29.6% Improvement)
About Allant Group
Founded in 1984, Allant’s mission is to help enterprise and mid-market clients leverage the power of combining market-leading customer and business intelligence applications together. This combination creates powerful, innovative approaches that harness new ways to fuel models, gain more valuable insights and drive performance in an omni-channel world. For more information call Allant at 800 367 7311 or email
in**@al*********.com
, http://www.allantgroup.com/
