Field marketing is also known as Face to Face Marketing. Marketing-Schools.org have thankfully explained some of the career titles which work with field marketing strategies.
Continue reading below to find out what the different job titles are. Find out what career fits you best!
- Field Marketing Managers
Field Marketing Managers direct a variety of field marketing techniques in their campaigns.
What do they do?
- identify market opportunities for consumer engagement on a face-to-face level
- train teams in communication and presentation skills
- evaluate effectiveness of marketing efforts, and make adjustments
- ensure that multiple field market tactics all provide a consistent message
Education and experience
A field marketing managers should have at least a bachelor’s degree, often in marketing, advertising, or business management; and at least three years of successful experience in a field activity, such as sales, merchandising, or special promotions. Education preparing them for this career includes classes in marketing, market research, consumer behaviour, and public speaking.
- Promotions Managers
Promotions Managers direct specific promotional events.
What do they do?
- plan, execute, and evaluate specific promotional events, such as product giveaways or street campaigns
- coordinate with venues, vendors, and other elements of a location—whether a street fair or a national conference—to make sure the promotion is smoothly executed
- establish specific goals for a promotional event and develop metrics to gauge success
- acquire talent for promotional campaigns, and train/supervise participants
Education and experience
Promotions managers need at least a bachelor’s degree, usually in marketing or communications. In addition to excellent communication and presentation ability, a promotions manager must have excellent organizational skills, and two to three years’ experience leading a team. Their work experience often begins in sales or direct marketing.
Market Research Analysts
Market Research Analysts identify market opportunities for field campaigns.
What do they do?
- use a variety of methods (including interviews, questionnaires, and focus groups) to identify areas of the market that could benefit from more person-to-person contact, and how specifically they can benefit
- develop metrics for gauging a market’s response to a campaign, and use those metrics to analyse data, employing statistical methods and software
- discover market perception of a product, service, or brand, and make recommendations on promotional strategy
- distil and communicate findings to their organization, using charts, graphs, and other means
Education and experience:
Market research analysts typically have a bachelor’s degree in market research, and some of the more technical analyst jobs may require a degree in statistics or computer science. Senior analysts in charge of teams often also have a master’s degree in marketing or business management. As with other marketing careers, initial experience often begins with an internship while still in school, developing such skills as data collection, analysis, and report writing.
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