Looks like there is current drama in Melbourn. Read a snippet of the article posted on Bandt below, to find out why and what exactly is going on.
Thank you for reading this post, don't forget to subscribe!“Sydney-siders … Play till it’s my bed-time, not Mike Baird time;” that’s the slogan that greeted Sydney residents this week in a grass roots, guerrilla style marketing campaign by Melbourne’s Chapel Street Precinct, which is aiming to divert money from Sydney’s businesses struggling under the lockout laws.
Source: Bandt
Featuring hudigital advertising truck, the daring campaign depicts a life-like cartoon of ndreds of posters blanketed throughout Sydney’s hardest hit suburbs as well as a mobile NSW Pr
emier, Mike Baird, resplendent in dirty Y-front briefs, daggy socks and carrying a 1920s candle.
This marketing move is designed to poke fun at Sydney’s lockout and drinking laws, and recommend Melbourne’s Chapel Street as a more playful alternative.
For the full, original article, click here.
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