A successful experiential campaign was run by Pixel8 with Eastlands Trust. Pixel8 ‘…supplied the unique portfolio of national sport centres in Manchester, including the National Cycling Centre, National Squash Centre, National Taekwondo Centre, National Basketball Performance Centre, and tennis and football facilities.’
Thank you for reading this post, don't forget to subscribe!The hashtag #MCR2Rio was used to raise awareness and was found on experiential marketing materials and also on social media.
‘…exceeded KPIs by reaching over 7 million sport enthusiasts in the UK. Other key results also included over 180K visiting the the National Cycling Centre website, 1.4 million social media Impressions and over 15K unique social engagements in just two weeks.’
Pixel8 was involved in the creation of a ‘#MCR2Rio Fanzone and competition’. This was done at the National Cycling Centre and included ‘ a big screen, celebration selfie zone, carnival fancy dress, Brazilian cuisine, and much more.’ Those who participated dressed up in the fancy clothes before uploading their photos to their various social medias and using the hashtag #MCR2Rio. A winning entry was then chosen. The winner won the opportunity to attend an Olympic Sport Taster session of their choice within Manchester.
The campaign was a huge success and ‘…exceeded KPIs by reaching over 7 million sport enthusiasts in the UK. Other key results also included over 180K visiting the the National Cycling Centre website, 1.4 million social media Impressions and over 15K unique social engagements in just two weeks.’
According to Pixel8 “Eastlands Trust have seen a considerable increase in interest and people booking on activities and sessions. The results speak for themselves. Online sign-ups at the National Cycling Centre increased by 225%, Track Taster session attendance was up by 20%, Intro to BMX sessions were up by 40%, and over 200 Taster Track vouchers were sold compared to just 32 across the same period last year.”
Information was found on Pixel 8’s Youtube page.
