Why business events are important for corporate outfits
Business events and gatherings are beneficial for corporate outfits in a number of ways. Whether it is a company’s internal event, participating in an...
HEINEKEN ‘SHARE THE SOFA’ CAMPAIGN
Target Internet uploaded a case study analysing the 'Share the Sofa' campaign undertaken by Heineken. Below is a snapshot of their analysis of the...
International G-Star Guerrilla Marketing
Guerrilla Marketing London & Paris
Guerrilla marketing advertising consists of any unconventional marketing initiatives intended to get maximum results from minimal resources. Guerrilla marketing is...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing - highly...
