Shopper Marketing 101: What It Is and How It Works
Deirdre O'Donoghue
Ever wonder
who decided to put names on Coca-Cola bottles?
I mean the idea is genius.
Even if you don’t drink Coke, you buy one just...
Pandemic Marketing Toolbox for Businesses
Marvin Foster (Managing Director of Love Creative Marketing Agency London, New York and Asia) Guerrilla and Street Marketing Expert explains how businesses can bounce...
Folio’s Trade Show 2016
Exhibitor Online released an article which briefly summarises and explains Folio's trade show and conference which took place from the 31st October to 2nd...
Weta Workshop’s ‘Bug Lab’ Exhibition to Open
Weta Workshop is set to open a new science exhibition at Te Papa next week Saturday. The exhibition goes by the name 'Bug Lab'....
Guerrilla Marketing Campaign For Dating App “No Swindlers Here”
We have all seen the new Netflix #1 doc Tinder Swindler... Love Creative Marketing (Guerrilla Marketing and Brand Activation Agency) had the pleasure of...
Experiential marketing: a gimmick or a valuable strategy?
The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum...
MARKETING AWARDS 2016
The Drum Marketing Awards 2016
Event or Experiential Strategy of the Year
Company: Jaguar
New Product/ Service Launch Strategy of the Year
Company: NET-A-PORTER Group
Direct and...
Experiential Marketing | The first such workshop and training on event planning and management.
Kohima, May 12 (MExN): ‘Experiential Marketing’ the first such workshop and training on event planning and management in the State, was held at RCEMPA,...
Absolut’s new campaign dispels biases with ‘Born Colourless’
For
the first time, Absolut launched an India-first campaign featuring stories on
discrimination
Vainavi MahendraETBrandEquity
Since 1995, when a blanket ban was imposed on the promotion of...
ILEA UK unleash creativity at monthly event
Read Meetpie's article covering ILEA UK's trade show down below.
ILEA UK Chapter continues its monthly ‘inspiration’ events as Huckletree Shoreditch plays host to a...
