Dell’s Guerrilla Marketing Stunt
Dell-EMC recently carried out a guerrilla marketing stunt campaign allegedly targeting its competition, Hewlett Packard Enterprise. In the words of CRN, the campaign was...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing - highly...
