Peters Ice Cream New Proud & Punch Range – Creative Marketing
Peters Ice Cream as with the help of an Australian-based advertising company have created an outdoor experiential campaign to promote their new Proud &...
Pop-up Shop – London Cocktail Week
Pop-up Shop - London Cocktail Week
London Cocktail Week is almost here. And with it, a convergence of alcoholic pop-up shops. The lure of being...
Burnham School ‘We have cows. We need kids.’ Guerrilla Marketing
Barry Lytton covered Tiny Bridgewater's efforts to attract parents to bring in new students to their school through their guerrilla marketing campaign.
"In the face...
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Events Marketing Internships
Events Marketing Internship North London - Immediate Start
Opportunity for a enthusiastic creative marketing applicant to grow their skills working for a fast growing events...
FIELD MARKETING aka FACE 2 FACE MARKETING
Field marketing is also known as Face to Face Marketing. Marketing-Schools.org have thankfully explained what this is. Continue below to read the article written by...
Dell’s Guerrilla Marketing Stunt
Dell-EMC recently carried out a guerrilla marketing stunt campaign allegedly targeting its competition, Hewlett Packard Enterprise. In the words of CRN, the campaign was...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing - highly...
5 Ways to Increase Brand Awareness
According to Bel Booker, there are 10 ways in which you can increase your brand awareness. Here are 5 of the 10 he came up with:
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