Float and Bud Light Virtual Fitting Room Campaign
Keith Bendes documented the Float and Bud Light's campaign on the company's website. Below is a snapshot of his written article.
Float and Bud Light...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing - highly...
Experiential Marketing Books
EXPERIENTIAL MARKETING: SECRETS, STRATEGIES, AND SUCCESS STORIES FROM THE WORLD'S GREATEST BRANDS
As customers take control over what, when, why, and how they buy...
5 Ways to Increase Brand Awareness
According to Bel Booker, there are 10 ways in which you can increase your brand awareness. Here are 5 of the 10 he came up with:
...
Got Zero Clue About Experiential Marketing?
Martin Henley from Effective Marketing Company has nicely broken down and explained exactly what experiential marketing is.
Please continue reading below in order to build...
