Experiential Marketing – Creating a Connection
Creating a connection via experiential marketing
In this article found on 'the drinks report' website, Christian Lachel (BRC Imagination Arts creative director) speaks on experiential...
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HEINEKEN ‘SHARE THE SOFA’ CAMPAIGN
Target Internet uploaded a case study analysing the 'Share the Sofa' campaign undertaken by Heineken. Below is a snapshot of their analysis of the...
5 Ways to Increase Brand Awareness
According to Bel Booker, there are 10 ways in which you can increase your brand awareness. Here are 5 of the 10 he came up with:
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ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing - highly...
