SoLoMo! A Experiential Marketing Mindset
The South African website, Media Online recently published an article covering the new age of brand activations. Using digital and social media alongside experiential...
Snapchat uses Guerrilla Marketing to promote Snapchat Spectacles
Fox Business posted an article which speaks on Snapchat using guerrilla marketing to promote their new Snapchat Spectacles. The spectacles were originally known as...
Hovis ups Investment in Experiential Marketing
After noticing how effective and successful experiential marketing really is, Hovis have decided to put more investment into experiential marketing in the year 2017....
TEN REASONS WHY ADWHIZZERS CAN BE GREAT FOR YOUR CAMPAIGN
It is a totally new mobile outdoor advertising medium in the UK
It can be used tactically to target specific audiences
It can...
Guerrilla Marketing Strategy
Is Guerrilla Marketing Worth Trying In Your Marketing Strategy?
Is guerrilla marketing worth a try? Jason DeMers from Forbes has written an article which will...
PlayStation UK’s Experiential Marketing
Play Station UK organised a series of experiential events in the UK in six different locations until the end of October. The experiential event...
ATL, BTL and TTL Marketing – Definitions And Examples
ATL, BTL and TTL Marketing - Definitions And Examples Quick definitions of ATL, BTL and TTL marketing:
ATL Marketing Definition: Above-the-Line Marketing - widespread brand-building advertisingBTL Marketing Definition: Below-the-Line Marketing - highly...
